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SEO Course Content

SEO Life Cycle.

  • Offline/off page Optimization
  • Online/on page Optimization
  • Position Monitoring
Off page Optimization: (Search Engine Marketing)
  • History of search engines
  • Social Bookmarking
  • Classified postings
  • Article postings
  • Email Marketing
  • Free Press releases
  • Traffic Sources Reports
  • Trade lead posting
  • Rss Feed Marketing
  • Introduction to Offsite Optimization
  • Social media Optimization
  • Hosting of Google sitemap
  • Submission to search engines
  • Linking Building Methodology
  • Types of Linking Methods
  • Search engines vs. Directories.
  • Blog Creation & Blog commenting
  • Creation of forums, participating in forums
  • Participating in groups & Creation of new groups
  • Keyword analysis, website analysis, Competitors Research and Analysis
  • Link building Concepts, One way linking / two way link building advantages
On page Optimization:
  • How to Choose Domains.
  • Seo lead qualifying and closing strategies
  • Keyword Placement.
  • Pre Optimization Report
  • Key word research
  • Competitors’ website analysis
  • Rewriting robot friendly text
  • Header Tags Optimization
  • Title Tag Optimization
  • Meta Tag Optimization
  • SEO Content Writing
  • Image Tag Optimization
  • Key words Optimization
  • Anchor Links Optimization
  • URL Selection
  • Seo Website Architecture Planning
  • Alt Tag Optimization
  • Website structure Optimization
  • Body text and content Optimization
  • Sitemap for link Optimization
  • XML Sitemap Creation
  • Rss Feed Creations
  • HTML coding optimization for seo standards
  • How to do Effective Website design for search engine optimization
  • Identification of unique visitors and return visits to websites.
  • How to write seo friendly Content, content research and content Re-writing
Position Monitoring:
  • Monitoring website ranking with different keywords
  • Difference between White Hat SEO and Black Hat SEO.
  • How to do Seo for Static Websites and Dynamic websites.
  • Constant research of updated technology for better positioning
  • Anatomy of Google, yahoo, msn and major search engines
  • Renewal of expiry trade leads and posting new trade leads
  • Research on current popular directories and site submission
  • Changing methodology with change in search engine algorithm
Social Media Optimization
  • Social Networking Sites. (Twitter, Linkdin, Facebook etc)
  • Social Bookmaking Sites. (Stumbleupon, delicious, reddit etc)
Pay Per Click (PPC)
  • Affiliate Marketing.
  • Google Adsense.
  • Google Adwords
  • PPC or Pay per Click Campaign Management.
SEO Tools
  • Alexa ranking Tool
  • Page rank Tool
  • Seo Tools and Usages.
  • Google Analytics Tool
  • Google Webmaster Tool
  • Keyword Research Tools
  • Competitive Analysis Tools
  • Website Traffic Analysis Tools
  • Website Quality Analysis Tools
  • Robo forms